C71Pulse Privacy Policy

Last Updated: 16 September 2026

This Privacy Policy explains how C 71 PULSE TRADING L.L.C (“C71Pulse”, “we”, “us” or “our”) collects, uses, stores, shares and otherwise processes personal data when you visit or use www.c71pulse.ae (the “Site”), purchase our products, create or use a customer account, use guest checkout, communicate with us, interact with the C71 AI customer assistant, subscribe to communications, or otherwise interact with C71Pulse.

C 71 PULSE TRADING L.L.C is a limited liability company established in Dubai, United Arab Emirates, under Commercial Licence No. 1263617.

This Privacy Policy is intended to describe our privacy practices in accordance with applicable UAE data protection requirements, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data, where applicable.

1. Personal Data We Collect

The personal data we collect depends on how you interact with C71Pulse.

A. Identity and Contact Information

We may collect information such as:

  • name;
  • email address;
  • telephone or mobile number;
  • billing address;
  • shipping or delivery address; and
  • other contact information you provide to us.

B. Customer Account Information

If you create a customer account, we may process information associated with your account, including your contact details, account preferences, login-related information and order history.

Customers may also be able to purchase products using guest checkout without creating a customer account.

C. Order and Transaction Information

When you place or attempt to place an order, we may collect information including:

  • products ordered;
  • product size, colour or other selections;
  • quantities;
  • order value;
  • discounts, if applicable;
  • billing and shipping information;
  • shipping method;
  • order and delivery status;
  • returns and refund information; and
  • other information associated with the transaction.

D. Payment-Related Information

Payments are completed through the secure checkout functionality made available through our Shopify store and applicable payment providers.

C71Pulse may receive transaction-related information necessary to administer an order, such as payment status, payment method, transaction references and refund information.

Shopify and applicable payment providers may separately process payment information required to complete a transaction.

C71 AI is not a payment channel.

C71 AI is not designed to request or process:

  • complete payment card numbers;
  • CVV/CVC or other card security codes;
  • card expiry dates;
  • payment OTPs or PINs;
  • Apple Pay credentials;
  • online-banking credentials;
  • banking passwords or authentication codes; or
  • similar sensitive payment credentials.

Customers must complete payments only through the secure Shopify checkout and applicable authorised payment services.

E. Customer Support and Communications

When you contact us through email, WhatsApp, C71 AI or another available support channel, we may process:

  • your contact details;
  • order information;
  • the content of your enquiry;
  • correspondence with our support team;
  • return, refund, warranty or complaint information; and
  • other information you voluntarily provide.

F. Website, Device and Usage Information

When you use our Site, we and our service providers may automatically process information such as:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • device or online identifiers;
  • cookie and similar identifiers;
  • pages and products viewed;
  • Site interactions;
  • referring website or source;
  • approximate location derived from technical information;
  • shopping and browsing activity; and
  • website performance and diagnostic information.

G. Marketing Information

Where applicable, we may process:

  • marketing subscriptions;
  • email addresses or telephone numbers used for communications;
  • communication preferences;
  • interactions with marketing communications;
  • advertising interactions; and
  • information concerning marketing attribution and campaign performance.

H. C71 AI Interaction Data

When you interact with C71 AI, we may process:

  • questions, prompts and messages you submit;
  • information you voluntarily include in those messages;
  • relevant conversation history and context;
  • product or commerce context necessary to answer your request;
  • technical and usage information associated with the interaction;
  • responses generated by C71 AI; and
  • information concerning the quality, safety and performance of those responses.

Please do not provide personal information that is unnecessary for your enquiry.

2. How We Use Personal Data

Depending on the circumstances, we may process personal data to:

  • operate and maintain our Site and online store;
  • provide website functionality;
  • create and administer customer accounts;
  • provide guest checkout;
  • receive, verify, process and fulfil orders;
  • facilitate secure payment processing;
  • arrange shipping, customs clearance and delivery;
  • provide order and delivery updates;
  • process returns, refunds and warranty requests;
  • respond to customer enquiries, complaints and support requests;
  • provide and operate C71 AI;
  • prevent and investigate fraud, abuse and security incidents;
  • protect customers, C71Pulse and our systems;
  • troubleshoot technical problems;
  • maintain appropriate business, transaction and accounting records;
  • understand how customers use our Site;
  • measure website and service performance;
  • improve our products, Site, customer experience and services;
  • evaluate the quality, safety and performance of C71 AI;
  • measure advertising and marketing performance;
  • send marketing communications where permitted;
  • establish, exercise or defend legal claims; and
  • comply with applicable legal, regulatory, tax, accounting and governmental requirements.

Where applicable law requires consent for a particular processing activity, we will seek the required consent.

3. Shopify and Secure Checkout

Our ecommerce store is operated using Shopify.

Shopify may process personal data in connection with our online store, customer accounts, website functionality and checkout.

Depending on the services used and how you interact with our store, this may include contact information, device information, browsing and shopping activity, transaction information and payment-related information.

Payments must be completed through the secure checkout environment and the applicable payment provider.

Available payment methods may vary depending on customer eligibility, country, device and checkout configuration.

C71Pulse does not require customers to provide sensitive payment credentials through email, WhatsApp or C71 AI.

4. C71 AI Customer Assistant

C71Pulse provides an artificial intelligence-powered customer assistant (“C71 AI”) to assist customers with product questions, shopping and commerce assistance, website navigation, customer support and related enquiries.

C71 AI uses artificial intelligence technology provided through OpenAI API services.

When you interact with C71 AI, your messages, relevant conversational or product context and certain technical or usage information may be processed by C71Pulse and service providers involved in operating the assistant for the purposes described in this Privacy Policy.

Information Processed Through C71 AI

Depending on your interaction, C71 AI may process:

  • your questions, prompts and messages;
  • information you voluntarily provide, such as your name, contact information, product preferences or order-related information;
  • relevant conversation history or context necessary to provide coherent assistance;
  • technical and usage information associated with the interaction;
  • responses generated by the assistant; and
  • information concerning the quality, safety and performance of those responses.

Payment and Banking Information

C71 AI is not a payment channel and is not designed to request or process sensitive payment credentials.

Do not enter or send:

  • complete payment card numbers;
  • CVV/CVC or other card security codes;
  • card expiry dates;
  • payment OTPs or PINs;
  • Apple Pay credentials;
  • online-banking credentials;
  • banking passwords;
  • banking security or authentication codes; or
  • similar sensitive payment credentials

through C71 AI.

All payments must be completed through secure Shopify checkout and the applicable authorised payment provider.

If sensitive payment or banking credentials are inadvertently submitted through C71 AI, C71Pulse may take reasonable steps to restrict access to, redact or delete that information where technically feasible and appropriate.

Such information will not intentionally be included in datasets used by C71Pulse for AI evaluation or improvement.

Why We Process C71 AI Interactions

We may process C71 AI interactions as reasonably necessary to:

  • answer customer questions;
  • provide product and shopping assistance;
  • provide customer support;
  • maintain relevant support records;
  • investigate customer complaints;
  • maintain service security and integrity;
  • detect and investigate misuse, fraud or abuse;
  • troubleshoot technical problems;
  • maintain appropriate audit records;
  • evaluate the quality, accuracy, safety and performance of C71 AI; and
  • develop, test and improve the C71 AI service in a controlled manner.

AI Evaluation and Improvement

Customer conversations are not used to autonomously train or modify the production C71 AI system in real time.

C71Pulse may use appropriately controlled interaction data to evaluate and improve C71 AI, including its quality, accuracy, safety and performance.

Where reasonably practicable for the relevant purpose, information used for evaluation and improvement will be sanitized, minimized, de-identified or pseudonymised to reduce unnecessary use of information that directly identifies customers.

The evaluation and improvement process is separated from the live production assistant. Changes arising from evaluation are subject to appropriate testing, evaluation and, where relevant, human review before being deployed to the production service.

C71Pulse does not intentionally use payment credentials that customers are instructed not to provide through C71 AI for AI training, evaluation or improvement.

Use of controlled interaction data for service evaluation or improvement does not mean that individual customer conversations automatically modify the live production AI.

OpenAI Processing

OpenAI may process information submitted through C71 AI as a technology service provider supporting the assistant.

C71Pulse uses OpenAI API services rather than providing customers with a direct OpenAI consumer service through the Site.

The processing and retention of information by OpenAI may depend on the particular API services, functionality and configuration used by C71Pulse.

C71Pulse will periodically review its AI service configuration and service-provider arrangements to ensure that the operation of C71 AI remains consistent with this Privacy Policy and applicable requirements.

5. Cookies, Pixels, Analytics and Advertising Technologies

C71Pulse and its service providers use cookies, pixels and similar technologies to:

  • operate the Site;
  • maintain security;
  • remember settings and preferences;
  • understand website usage;
  • analyse customer journeys and website performance;
  • diagnose technical issues;
  • measure conversions;
  • understand the effectiveness of advertising; and
  • support marketing and advertising activities.

Depending on the technology and its configuration, these services may process information such as IP addresses, device and browser information, cookie or similar identifiers, page views, products viewed, interactions, referral information, shopping activity and conversion or purchase events.

Certain advertising technologies may use information to measure campaigns or support relevant or personalised advertising, depending on their configuration and your available privacy choices.

Where consent or another specific privacy choice is required under applicable law, we will provide appropriate controls.

You may also be able to control certain cookies through your browser or the privacy controls made available on our Site. Disabling certain cookies may affect Site functionality.

6. Marketing Communications

Where you subscribe to, consent to or otherwise validly receive marketing communications from C71Pulse, we may use your contact details to send information about products, launches, offers, promotions and other C71Pulse news.

Marketing communications may be delivered through channels including email and WhatsApp, where applicable.

You may unsubscribe or withdraw your marketing consent through the mechanism made available in the communication or by contacting us at:

Email: support@c71pulse.ae
WhatsApp: +971 3 848 484

Withdrawing from marketing communications does not prevent us from sending communications necessary to administer an order, payment, delivery, return, refund, warranty, account, security issue or customer-support request.

Contacting C71Pulse through WhatsApp for customer support does not, by itself, mean that you have subscribed to promotional WhatsApp communications.

7. How We Share Personal Data

We may disclose personal data to third parties where reasonably necessary to operate C71Pulse and provide our products and services.

These recipients may include:

  • Shopify, for ecommerce hosting, customer accounts, store, checkout and related ecommerce functionality;
  • payment providers, for payment processing, authentication, fraud prevention, transaction administration and refunds;
  • Aramex and other logistics providers where required, for shipment, delivery, tracking, customs or clearance and related logistics services;
  • OpenAI, in connection with the operation of C71 AI;
  • Meta and TikTok, in connection with advertising, measurement and pixel functionality according to the technologies and settings enabled on our Site;
  • PostHog and Matomo, for website/product analytics and related technical purposes;
  • email, WhatsApp and communications providers, where necessary to provide customer communications and support;
  • IT, hosting, security and technical service providers, where necessary to operate and protect our systems; and
  • professional advisers, auditors, insurers, courts, regulators, governmental bodies and law-enforcement authorities, where disclosure is reasonably necessary, legally required or appropriate for establishing, exercising or defending legal rights.

We may also disclose relevant information in connection with a proposed or completed financing, restructuring, merger, acquisition, investment or sale of all or part of C71Pulse, subject to applicable law and appropriate protections.

C71Pulse does not sell or rent customer personal data to third parties.

This does not prevent us from disclosing personal data to service providers and other recipients for the purposes described in this Privacy Policy or where otherwise permitted or required by applicable law.

8. International Data Transfers

C71Pulse is based in the United Arab Emirates, but several of the technology and service providers used to operate our business are international organisations or may use affiliates, infrastructure or subprocessors located outside the UAE.

As a result, personal data may be transferred to, accessed from or otherwise processed in countries outside the UAE.

Where applicable UAE data-protection law governs an international transfer, C71Pulse will take appropriate steps to address applicable cross-border data-transfer requirements.

This may include assessing the protection available in the destination or implementing appropriate contractual or other safeguards where required.

The fact that a service provider operates internationally does not necessarily mean that all C71Pulse customer information is permanently stored in the provider's home country.

9. Data Retention

C71Pulse retains personal data only for as long as reasonably necessary for the purpose for which it was collected or subsequently lawfully processed and as otherwise required or permitted by applicable law.

The applicable retention period depends on factors including:

  • the nature and sensitivity of the information;
  • the purpose for which it is processed;
  • the duration of our relationship with the customer;
  • whether an order, return, refund, warranty or support request remains active;
  • fraud and security requirements;
  • accounting and recordkeeping requirements;
  • potential or existing disputes;
  • applicable legal obligations; and
  • whether information can instead be anonymised.

When identifiable personal data is no longer reasonably required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal and technical requirements.

C71 AI Conversation Retention

C71Pulse retains identifiable C71 AI conversations only for a defined and necessary period appropriate to the purpose for which the information is processed.

Relevant purposes may include:

  • customer support;
  • security and abuse prevention;
  • audit requirements;
  • investigating errors or complaints;
  • service-quality assessment;
  • AI safety and performance evaluation; and
  • resolving disputes.

Retention periods may differ according to the nature of the interaction.

For example, an ordinary product-information conversation may not need to be retained for the same period as a conversation connected with an active support case, return, refund, suspected fraud, security incident, complaint or legal dispute.

C71Pulse periodically reviews retained AI interaction data and will delete, anonymise or otherwise securely dispose of information when identifiable information is no longer reasonably necessary, subject to applicable legal, security and technical requirements.

Where information has been irreversibly anonymised so that it no longer identifies an individual, C71Pulse may retain and use the resulting anonymised information for statistical analysis, service evaluation, safety and improvement purposes.

10. Your Privacy Rights

Subject to applicable law and relevant conditions or exceptions, you may have rights concerning your personal data, including rights to:

  • obtain information concerning the processing of your personal data;
  • request access to personal data;
  • request correction or updating of inaccurate or incomplete information;
  • request deletion of personal data in applicable circumstances;
  • restrict or object to certain processing where applicable;
  • withdraw consent where processing is based on consent;
  • request transfer of personal data where applicable; and
  • raise a complaint concerning the handling of your personal data.

These rights are not absolute.

C71Pulse may retain or continue processing information where permitted or required by applicable law, including where information is reasonably required for legal obligations, transactions, fraud prevention, disputes or the establishment, exercise or defence of legal claims.

To submit a privacy request, contact:

Email: support@c71pulse.ae
WhatsApp: +971 3 848 484

Please describe your request and provide sufficient information for us to identify the relevant account, order or interaction.

We may request reasonable information to verify your identity before fulfilling a request, particularly where disclosure, correction or deletion of personal data is requested.

11. Consent and Withdrawal

Where C71Pulse relies on your consent for a particular processing activity, you may withdraw that consent using the mechanism provided for the relevant activity or by contacting us.

Withdrawal of consent does not affect processing lawfully carried out before withdrawal and does not prevent processing that is otherwise permitted or required under applicable law.

Withdrawal from marketing does not prevent us from processing information necessary to administer an existing order, account, return, refund, warranty, security matter or customer-support request.

12. Data Security

C71Pulse uses reasonable administrative, organisational and technical measures designed to protect personal data against:

  • unauthorised access;
  • unauthorised disclosure;
  • accidental or unlawful loss;
  • alteration;
  • misuse; and
  • destruction.

Our safeguards may include access controls, service-provider controls, security measures associated with the platforms we use, restricted access to information and other safeguards appropriate to the nature of the processing.

No internet transmission, website, database or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials confidential and should contact us if they suspect unauthorised access to their C71Pulse account.

13. Children and Legal Capacity

C71Pulse does not specifically direct its online store or C71 AI to children.

We do not impose a general 18+ restriction merely for browsing the Site.

Where a person does not have the legal capacity required to independently enter into a particular purchase or other transaction, the transaction should be made or authorised by a parent, guardian or other legally authorised person as required by applicable law.

If we become aware that personal data has been provided in circumstances requiring parental, guardian or other legal authorisation that has not been obtained, we may take appropriate steps in accordance with applicable law.

14. Third-Party Websites and Services

Our Site may contain links to third-party websites, social-media platforms, applications or services.

Those third parties may collect and process personal data independently under their own privacy notices and terms.

C71Pulse does not control the privacy practices of independent third parties merely because our Site contains a link to their service.

We encourage customers to review the applicable third-party privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our business operations;
  • technology;
  • service providers;
  • C71 AI functionality;
  • our data-processing practices; or
  • applicable legal or regulatory requirements.

The current version will be published on our Site with the applicable Last Updated date.

Where required by applicable law, we will provide additional notice or obtain consent in connection with material changes.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a complaint concerning our handling of personal data, please contact:

C 71 PULSE TRADING L.L.C
Dubai, United Arab Emirates
Commercial Licence No. 1263617

Email: support@c71pulse.ae
WhatsApp: +971 3 848 484
Website: www.c71pulse.ae

When contacting us regarding a privacy request, please provide sufficient information for us to identify the relevant account, order or interaction.

We may request reasonable information to verify your identity before fulfilling certain privacy requests.